Facebook Ad Manager

Facebook Ad Manager integration brings your paid social advertising metrics into Momently. Track reach, spend, conversions, and return on ad spend alongside all your other marketing data.

Available Metrics

Metric	Description	Aggregation
Impressions	Total number of times your ads were displayed	Sum
Reach	Number of unique users who saw your ads	Sum
Clicks	Total number of clicks on your ads	Sum
CTR	Click-through rate (clicks / impressions)	Percentage
CPC	Average cost per click	Average
CPM	Cost per thousand impressions	Average
Spend	Total advertising spend	Sum
Conversions	Number of completed conversion actions	Sum
ROAS	Return on ad spend (conversion value / spend)	Average

Available Dimensions

Dimension	Description
Date	Daily time series breakdown
Campaign	Breakdown by Facebook Ads campaign
Ad Set	Breakdown by ad set within a campaign

Setup

Facebook Ad Manager connects through an OAuth flow with your Facebook Business account.

1. Go to Settings > Sources in your workspace.
2. Click Add Source and select Facebook Ad Manager.
3. Authenticate via Facebook Business OAuth — you will be redirected to Facebook to grant Momently read access to your ad account insights.
4. Select the ad account(s) you want to connect.
5. Momently begins syncing your advertising data automatically.

Note

Momently requests read-only access. It will never modify your ad campaigns, budgets, or creative assets.

Tip

Combine Facebook Ad Manager data with Facebook Pages data in a single dashboard to see both paid and organic performance side by side.