Instagram integration tracks performance across all content types — photos, videos, reels, and stories. Metrics are synced through your connected Facebook Business account, giving you a unified view of how your Instagram content performs.
Metrics
Section titled “Metrics”| Metric | Description | Aggregation |
|---|---|---|
| Impressions | Total number of times your content was displayed | Sum |
| Reach | Number of unique accounts that saw your content | Sum |
| Engagements | Total interactions across all content types | Sum |
| Likes | Number of likes on your content | Sum |
| Comments | Number of comments on your content | Sum |
| Shares | Number of times your content was shared | Sum |
| Saves | Number of times your content was saved | Sum |
| Video Views | Number of views on video content | Sum |
| Plays | Number of times reels and videos were played | Sum |
Dimensions
Section titled “Dimensions”- Date — Daily breakdown of metrics over time
- Media Type — Breakdown by content type: photos, videos, reels, stories
- Go to Settings > Sources in your workspace
- Click Add Source and select Instagram
- Authenticate via Facebook Business OAuth — Instagram insights are accessed through the Facebook API, so you will connect through your Facebook Business account
- Select the Instagram account(s) linked to your Facebook Page
- Momently begins syncing your Instagram data automatically
Instagram requires a Facebook Business account with a linked Instagram Professional account (Business or Creator). Historical data is backfilled when you first connect.