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Google Analytics 4

Google Analytics 4 (GA4) is Google’s latest analytics platform for measuring website and app traffic. The Momently integration pulls engagement, session, and user metrics so you can combine them with data from other platforms in a single view.

MetricDescriptionAggregation
GA4 UsersDistinct users who logged at least one eventTotal
GA4 Active UsersDistinct users who visited site or appTotal
GA4 New UsersFirst-time usersTotal
GA4 PageviewsTotal pageviewsTotal
GA4 SessionsNumber of sessionsTotal
GA4 Engaged SessionsSessions longer than 10 seconds or with a conversion eventTotal
GA4 User EngagementTotal foreground time in secondsTotal
GA4 Avg Engagement TimeAverage engagement per active userAverage
GA4 Avg Session DurationAverage session durationAverage
GA4 Bounce RatePercentage of non-engaged sessionsPercentage
GA4 Engagement RatePercentage of engaged sessionsPercentage
GA4 Views per SessionScreens or pages viewed per sessionAverage
GA4 Views per UserScreens or pages viewed per active userAverage
GA4 Sessions per UserAverage sessions per userAverage
DimensionDescription
DateDaily time series breakdown

GA4 connects through an OAuth flow with your Google account.

  1. Go to Settings > Sources in your workspace.
  2. Click Add Source and select Google Analytics 4.
  3. Sign in with the Google account that has access to your GA4 property.
  4. Grant Momently read-only access to your analytics data.
  5. Select the GA4 property you want to connect.