LinkedIn Ads
LinkedIn Ads integration brings your Sponsored Content, Sponsored Messaging, and Lead Gen Form campaign metrics into Momently — alongside every other paid, organic, web, and email channel you run on.
Available Metrics
Section titled “Available Metrics”| Metric | Description | Aggregation |
|---|---|---|
| Impressions | Count of impressions for Sponsored Content, sends for Sponsored Messaging | Sum |
| Approximate Unique Impressions | Unique member accounts with at least one impression — the campaign’s approximate reach | Sum |
| Video Views | Video ads that played 2 continuous seconds 50% in-view, or a CTA click | Sum |
| Clicks | Chargeable clicks across the campaign | Sum |
| Landing Page Clicks | Clicks that take the user to the creative landing page | Sum |
| Company Page Clicks | Clicks through to your LinkedIn company page | Sum |
| Reactions | Likes, interest, praise, and other positive reactions on Sponsored Content | Sum |
| Comments | Comment count | Sum |
| Shares | Share count | Sum |
| Follows | Follow count from ad engagement | Sum |
| Total Engagements | All user interactions with the ad unit | Sum |
| Cost in Local Currency | Spend in the ad account’s local currency | Sum |
| Cost in USD | Spend converted to USD | Sum |
| External Website Conversions | Conversions attributed to your ads | Sum |
| External Website Post-Click Conversions | Post-click conversions | Sum |
| External Website Post-View Conversions | Post-view conversions | Sum |
| One Click Leads | Leads generated through One Click Lead Gen forms | Sum |
| Video Completions | Video ads that played 97–100% of the video | Sum |
Viral metrics (clicks, impressions, reactions, follows, conversions, video plays etc.) are also available for surfacing content that spread beyond your paid audience.
Available Dimensions
Section titled “Available Dimensions”| Dimension | Description |
|---|---|
| Date | Daily time series breakdown |
| Campaign | Breakdown by LinkedIn Ads campaign |
| Creative | Breakdown by ad creative within a campaign |
LinkedIn Ads connects through an OAuth flow with your LinkedIn Marketing Solutions account.
- Go to Settings > Sources in your workspace.
- Click Add Source and select LinkedIn Ads.
- Authenticate via LinkedIn OAuth — you’ll be redirected to LinkedIn to grant Momently read access to your ad accounts.
- Select the ad account(s) you want to connect.
- Momently begins syncing your advertising data automatically.