Moat
Moat integration brings your ad viewability and attention metrics into Momently. Track in-view impressions, viewability rate, and attention scores across your campaigns — all synced automatically through the Moat API.
Metrics
Section titled “Metrics”| Metric | Description | Aggregation |
|---|---|---|
| Impressions | Total number of ad impressions measured | Sum |
| In-View Impressions | Number of impressions that met viewability standards | Sum |
| Viewability Rate | Percentage of impressions that were in-view | Average |
| Attention Score | Composite score measuring user attention on your ads | Average |
Dimensions
Section titled “Dimensions”- Date — Daily breakdown of metrics over time
- Campaign — Per-campaign breakdown of metrics
- Go to Settings > Sources in your workspace
- Click Add Source and select Moat
- Enter your Moat API key to connect your account
- Select the campaigns you want to track
- Momently begins syncing your Moat data automatically
Moat data refreshes automatically. Historical data is backfilled when you first connect.