MailChimp

MailChimp integration brings your email marketing metrics into Momently. Track sends, opens, clicks, revenue, and engagement rates across your MailChimp campaigns and lists — all synced automatically through MailChimp OAuth.

Metrics

Metric	Description	Aggregation
Sent	Total number of emails sent	Sum
Opens	Number of times your emails were opened	Sum
Clicks	Number of clicks on links within your emails	Sum
Bounces	Number of emails that failed to deliver	Sum
Unsubscribes	Number of recipients who unsubscribed	Sum
Open Rate	Percentage of delivered emails that were opened	Average
Click Rate	Percentage of delivered emails that received a click	Average
Revenue	Total revenue attributed to your email campaigns	Sum

Dimensions

• Date — Daily breakdown of metrics over time
• Campaign — Per-campaign breakdown of metrics
• List — Per-list breakdown of metrics

Setup

1. Go to Settings > Sources in your workspace
2. Click Add Source and select MailChimp
3. Authenticate via MailChimp OAuth — you will be redirected to MailChimp to grant Momently read access to your account data
4. Select the lists and campaigns you want to connect
5. Momently begins syncing your MailChimp data automatically

MailChimp data refreshes automatically. Historical data is backfilled when you first connect.