Google Ad Manager

Google Ad Manager (GAM) integration brings your programmatic and direct-sold ad performance data into Momently. Track impressions, clicks, revenue, and eCPM to understand how your ad inventory performs alongside your content and audience metrics.

Available Metrics

Metric	Description	Aggregation
Impressions	Total number of ad impressions served	Sum
Clicks	Total number of clicks on ads	Sum
CTR	Click-through rate (clicks / impressions)	Percentage
Revenue	Total ad revenue generated	Sum
eCPM	Effective cost per thousand impressions (revenue / impressions x 1000)	Average

Available Dimensions

Dimension	Description
Date	Daily time series breakdown
Line Item	Breakdown by line item
Advertiser	Breakdown by advertiser
Order	Breakdown by order

Setup

Google Ad Manager connects through an OAuth flow with your Google account.

1. Go to Settings > Sources in your workspace.
2. Click Add Source and select Google Ad Manager.
3. Sign in with the Google account that has access to your Ad Manager network.
4. Grant Momently read-only access to your ad performance data.
5. Select the Ad Manager network you want to connect.

Note

Momently requests read-only access. It will never modify your line items, orders, or ad serving configuration.

Tip

Combine Google Ad Manager revenue data with content performance metrics from the Native Content Crawler to identify which articles and topics generate the most ad revenue.