Google Ads
Google Ads integration pulls your paid advertising metrics into Momently. Monitor campaign spend, conversions, and return on ad spend alongside your organic and social data in a single view.
Available Metrics
Section titled “Available Metrics”| Metric | Description | Aggregation |
|---|---|---|
| Impressions | Total number of times your ads were shown | Sum |
| Clicks | Total number of clicks on your ads | Sum |
| CTR | Click-through rate (clicks / impressions) | Percentage |
| CPC | Average cost per click | Average |
| Cost | Total advertising spend | Sum |
| Conversions | Number of completed conversion actions | Sum |
| Conversion Rate | Percentage of clicks that resulted in a conversion | Percentage |
| ROAS | Return on ad spend (conversion value / cost) | Average |
Available Dimensions
Section titled “Available Dimensions”| Dimension | Description |
|---|---|
| Date | Daily time series breakdown |
| Campaign | Breakdown by Google Ads campaign |
| Ad Group | Breakdown by ad group within a campaign |
Google Ads connects through an OAuth flow with your Google account.
- Go to Settings > Sources in your workspace.
- Click Add Source and select Google Ads.
- Sign in with the Google account that manages your Google Ads.
- Grant Momently read-only access to your advertising data.
- Select the Google Ads account you want to connect.