WhiteBeard
WhiteBeard integration brings your newsletter performance into Momently. Track recipients, real opens versus Apple MPP, editorial versus ad clicks, click and open rates, and list health across every send, all synced automatically.
Metrics
Section titled “Metrics”| Metric | Description | Aggregation |
|---|---|---|
| Recipients | Total recipients a newsletter was sent to | Sum |
| Delivered | Emails successfully delivered | Sum |
| Opened | Total opens, including automated and Apple MPP opens | Sum |
| Real Opens | Opens with automated and Apple Mail Privacy Protection opens removed | Sum |
| Apple MPP Opens | Opens triggered by Apple Mail Privacy Protection | Sum |
| Clicks | Total clicks on links in the newsletter | Sum |
| Real Clicks | Clicks with automated clicks removed | Sum |
| Ad Clicks | Clicks on sponsored or ad links, tracked separately from editorial links | Sum |
| Unsubscribed | Recipients who unsubscribed | Sum |
| Total Bounces | Emails that could not be delivered (hard and soft) | Sum |
| Open Rate | Percentage of delivered emails that were opened | Average |
| Click Rate | Percentage of delivered emails that received a click | Average |
| Click-to-open Rate | Clicks as a percentage of opens | Average |
WhiteBeard also reports the real (non-automated) variants of each rate, link-level click breakdowns, and a dedicated set of ad-click metrics, so you can separate sponsor performance from editorial engagement.
Dimensions
Section titled “Dimensions”- Date: daily breakdown of metrics over time
- Newsletter: per-newsletter (per-send) breakdown
- Channel: per-channel breakdown
- Go to Settings > Sources in your workspace
- Click Add Source and select WhiteBeard
- Connect your WhiteBeard account to grant Momently read access to your newsletter performance data
- Select the newsletters or sending accounts you want to sync
- Momently begins syncing your WhiteBeard data automatically
WhiteBeard data refreshes automatically. Historical sends are backfilled when you first connect.