X (Twitter) Ad Manager
X (Twitter) Ad Manager integration brings your paid campaign metrics into Momently. Track impressions, engagement, spend, and conversions across your X advertising campaigns — all synced automatically through X Ads OAuth.
Metrics
Section titled “Metrics”| Metric | Description | Aggregation |
|---|---|---|
| Impressions | Total number of times your ads were displayed | Sum |
| Engagements | Total interactions with your ads | Sum |
| Clicks | Number of clicks on your ads | Sum |
| Spend | Total amount spent on your campaigns | Sum |
| CPE | Cost per engagement | Average |
| CTR | Click-through rate (clicks / impressions) | Average |
| Conversions | Number of conversion events attributed to your ads | Sum |
Dimensions
Section titled “Dimensions”- Date — Daily breakdown of metrics over time
- Campaign — Per-campaign breakdown of metrics
- Go to Settings > Sources in your workspace
- Click Add Source and select X (Twitter) Ad Manager
- Authenticate via X Ads OAuth — you will be redirected to X to grant Momently read access to your ad account data
- Select the ad account you want to connect
- Momently begins syncing your X Ads data automatically
X Ads data refreshes automatically. Historical data is backfilled when you first connect.